Retail Section [ Go to Supply Section ]
RATE CARD 27R
General Advertising Rates
| |
1X |
3X |
6X |
12X |
| 1 page 4-color |
$2620 |
$2480 |
$2310 |
$2135 |
| 1 page b&w |
$1620 |
$1480 |
$1310 |
$1135 |
| 2/3 page b&w |
$1200 |
$1095 |
$1000 |
$885 |
| 1/2 page b&w |
$1010 |
$915 |
$830 |
$725 |
| 1/3 page b&w |
$795 |
$720 |
$655 |
$575 |
| 1/4 page b&w |
$635 |
$575 |
$540 |
$460 |
| 1/6 page b&w |
$540 |
$470 |
$425 |
$375 |
| 1/8 page b&w |
$425 |
$375 |
$335 |
$290 |
| 2-page insert |
$3000 |
$2650 |
$2300 |
$2150 |
Above rates are PER INSERTION
Bleed and Oversize Pages - 15% extra (on space and color charges). Island 1/2 page - 20% extra.
Color
Standard 4A - $450 per color, Matched - $600 per color, 4-color Process - $1000
Covers and Special Position
Covers and Special Positions (Non-Cancelable) - Rates on request.
Inserts
Inserts furnished ready for binding and not requiring backup: see rate scale above. Rates for multi-leaf inserts on request. Consult publisher for quantity required.
Classified Advertising
Minimum $90 for 30 words or less. Additional words over 30, 75 cents per word. Boxed ad, 2" by 1 column, $110; 3" by 1 column, $120; 4" by 1 column, $130. Options available at additional cost: Use of box number, $20; Reverse ad, $25; Company logos, $50. All classified charges payable in advance. Payment by credit card (Visa or MasterCard) welcome. No advertising agency commission.
Rebates & Short Rates
All rates are based on space used within 12 months from the date of the first insertion. Advertisers will be rebated if within a 12-month period from the date of first insertion they have used sufficient space to warrant a lower rate than that at which they have been billed. Advertisers will be short-rated if within a 12-month period from the date of the first insertion they do not use the amount of space upon which their billings have been based.
Agency Commission
15% to accredited agencies, ONLY on invoices paid within 30 days of invoice date.
Issuance and Closing Dates
HOME LIGHTING & ACCESSORIES is published monthly. Deadline for space reservations: 26th of 2nd month preceding publication. Deadline for copy: 1st of the month preceding publication.
Copy and Contract Regulations
Publisher reserves the right to reject or cancel any advertisement that does not conform to publication standards.
Advertisements are accepted for publication on representation that advertiser and its advertising agency have the right to publish the contents thereof, including text, product claims, illustrations, maps, labels, trademarks, logos or other copyrighted matter. Advertiser and its advertising agency agree to hold publisher harmless against any loss resulting from claims arising out of publication of advertisement.
Advertiser assumes responsibility for payment for any advertisement placed on its behalf by ad agency but not paid for by said agency.
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